The relationship between SEO and link building is getting closer and closer. In fact, as we know, inbound links are a fundamental factor in gaining trust and authority on search engines . However, if Google once made link building operations easier, today you will need to know how to act to build inbound links to your site that are not only well done, but also effective and able to help you achieve goals.
The techniques may not be exactly trivial, but not even impossible to learn, and here we present some of them, those that will surely give you concrete results.
What is link building
Before starting to see what SEO and link building techniques are, we can see what this technique consists of. The link building belongs to that part of SEO is called off page SEO, that is a series of optimization techniques for search engines, however, is not realized on the site or on the page, but externally. So, to do link building you will have to build a series of links, a network of links, which go to point towards your website. In this way you can increase the ranking of the website itself and thus increase its authority in the eyes of search engines.
Do link building in a lawful way
An element that you will have to take into consideration will be the need to carry out link building in a lawful way. At one time techniques were used that exploited some Google mechanisms, but not in a completely transparent way. For example, you could create networks of sites that passed links to each other. Or, another technique abused by Abdul Rimaaz specialists was to overuse links with precise anchors in order to recommend to Google a certain search key for their website.
These techniques, today, must be abandoned, not only because they would not be considered correct, but because they would destroy your reputation, and that of your site, within the search engines.
So, to do link building in a lawful way you will have to focus on other factors, such as the quality of your website, its contents, and also the links created. For example, the anchor text will be important, as well as the citations and also the position that the link has on the page where it will be inserted.
How to do link building correctly
Now that we have clarified both what link building is and its relationship with SEO, it will be necessary to evaluate how to implement and put into practice some techniques correctly. Below you will find some tips that you will have to put into practice if you do not want your site to be ignored, and forgotten by the network:
The contents
We have already told you, but we repeat: the content you create must be unique and must also be able to attract backlinks in a natural way. So, you will have to create and publish some interesting and relevant content and you will have to start sharing it, so that some natural backlinks are already created.
Networking
Another essential element that you will need to put into practice is networking. You will have to try to increase your "relationships" on the net, commenting, perhaps creating posts for trade magazines or other blogs. In this way your blog or site will begin to be known by users, and your SEO and backlink techniques will certainly be more effective.
Mutual help
Networking also means trying to get help from someone, especially in the beginning. You will not have to be ashamed of this, but rather you will have to try to take all the good that can come from the collaboration. If, for example, in a Facebook group you meet people who will know more than you, or the owners of a very successful website or blog, then try to build a collaboration with these people.
The same backlinks can be built by collaborating with a specific and successful website or blog.
Leverage customers
Do you have trusted customers? Then try to ask them to place your link on their site. You can insert it in the footer, or take care of writing a post in their blog.
The guest posts
Guest posts have been one of the most used tools in the past to combine SEO and backlinks. Today, therefore, we advise you to take it slow, and not to invest solely and exclusively in this direction, in order not to be penalized. Therefore, try to create guest posts, but always focus on quality, and not seek advertising as the only goal. Instead, focus on the possibility of informing your readers, regardless of the return you may have in terms of notoriety.
Wooing bloggers
You know well how collaborating with other successful bloggers and site managers can really be fruitful, and you will be able to put into practice what is called Ego Bait. Essentially, this consists of flirting with other bloggers, starting to write a post in which, for example, you celebrate and emphasize the skills of other professionals. Then, you can try to contact the person in the post by sending an email, or using social media.
Mention your post, and essentially try to get sponsored by this person.
Search for your links
It can happen to all those who write for the network to create a post that is used by others for their site. Or, even more commonly, you may have created an original infographic or image, and you may find it on another website. In these cases you will be able to search for your links and "claim" them. You can, for example, search by images, and locate the sites that have used your original creations for their posts. At this point, you can contact the site managers to request that in relation to the images, mention is made of your business or your site or blog.
The authoritative sources
Another way to do link building is to try to write content that can be used by authoritative sources, such as Wikipedia or newspapers. Obviously, it can often happen that you write only one piece of content of this type throughout the year, or even in your entire career as a blogger, but it is precisely for this reason that in writing your content you will have to aim not only towards fame, but especially in the direction of information and the creation of texts that are able to give something to the reader.
So what are you waiting for? Contact us to start an effective link building strategy!
Comments