We have previously discussed here on the blog the importance of having a Social Media professional responsible for the growth of your presence on social networks. But what about when we talk about a digital strategist, is it the same thing?
First, we can say that not every Social Media is a digital strategist, but it should be. Those who do not adapt to digital marketing content strategies end up losing in terms of productivity and results for their clients.
Thus, it is important that a Social Media is more than a mere producer of posts, it needs to manage the positioning of companies on social networks.
Through strategic orientation and an in-depth study of market trends, social media rises to the status of digital strategist. So, it starts to act with the mentality and training to make organized and commercially attractive content for the public.
Keep reading and discover what makes a Social Media consulting a true digital strategist and the importance of transforming your presence on social networks into a true entrepreneurial strategy.
Social Media vs Digital Strategist
In the past, with the emergence of social networks, the work of Social Media in companies was limited to publishing content.
Today, when we define the functions of this position, we are much more inclined to define it as a manager of the performance of companies in digital channels.
This perspective of Social Media as responsible for managing social networks has grown over the last few years. Thus, this trend highlights the importance of planning and a macro view of content production for the development of this area and the growth of digital marketing.
In this way, we can see that the role of a Social Media is increasingly interconnected with what we call a digital strategist.
However, we still observe professionals in Social Media who declare themselves to be strategists, but who do not really understand what this function comprises.
That's why we think it's important to remember that being a digital strategist is something you become, mainly through the study of tools and techniques that help you create more effective and better quality content.
How does a Social Media become a digital strategist?
To become a digital strategist, the first thing to consider is in-depth research into the segment in which you work and the customer, both in relation to their pain points and needs, as well as their journey with the company.
For this reason, having one or more personas available is essential to map out content and strategize, while saving time and sparing any flaws in Social Media work .
Thus, this study allows a better vision for content production, both for selecting sources and subjects. Such content is able to assist in various stages of the sales funnel and maximize conversions and earnings.
Furthermore, for the individual to become a good digital strategist, he must be aware that the creation of content is a dialogue. Social Media needs to know how to mediate between what the companies wants to build with its content production and what the target audience consumes with more interest.
The importance of a digital strategist for your business
Finally, working with a Social Media who is also a digital strategist is the best way to fit your social networks into your company's income planning and composition .
Thus, you will get:
· Attract more customers;
· Produce content that stands out from the competition;
· Increase your profits with online exposure ;
· Create more effective communication with your target audience;
· Improve consumers' experience with your brand.
Here, at Web Digital Media Group, we are specialists in all social media strategies that bring real results in the market. With us, no post is done automatically, all are carefully thought out to bring the best return for your business.
We are always looking to improve our strategies and update our techniques, as social networks are also in constant transformation.
Come with us to build the recognition your brand deserves!
Want to know more? Why don't you take advantage and book a coffee with us? We are available to answer all your questions!