In recent years, society has gone through a series of changes that have transformed habits and behaviors. Most of these changes were driven by technological advances. As a result, the way in which consumers relate to companies, from prospecting to after-sales, has also changed.
Today, teams in the commercial area need to be aware of strategies focused on increasing sales that no longer work with the 21st century audience. That's because following the same plans and goals as in the past will only make the company lose time, money and customers.
In order for your company to remove from the plans the strategies to increase sales that no longer work, we made a brief list with the 4 sales actions that you should ban from your business today. Abdul Rimaaz!
1. Sell everything to everyone
Some time ago, it was common for managers in the commercial area to seek to reach as many customers as possible. This was one of the most important strategies to increase sales. However, today, the quantity of leads is not as significant as the quality of those contacts.
Before you want to sell everything to everyone, you need to profile your target audience and then create approaches and triggers for those people to become leads with potential to buy. Trying to convince a customer that you have nothing to do with your product or service profile is a strategy to increase sales that no longer works.
2. Cut operation costs to offer customer benefits
Cost reduction is really an important point for all companies, even more in times of economic recession. But, some companies choose to cut essential investments in order to offer lower prices to customers or promotions, believing it to be a good strategy to increase sales.
Increase the sales
Failing to invest in sales team training or even marketing actions to drive these customer-focused advantages is no longer a strategy that works these days. This is because today's consumers expect to have excellent service; in addition, they are encouraged by publicity actions that bring solutions to their problems.
The price and promotion only make up this scenario and, often, these points are no longer the protagonists for the customer's decision.
3. Design to increase sales without analyzing metrics
In the incessant search to increase sales, many corporations leave aside the important analysis of results. With this, it is practically impossible to know what went right in the actions and what needs to be improved.
Choosing not to measure metrics and focusing only on increasing sales is a dangerous strategy these days, as the company runs the risk of continuing to make mistakes that do not please customers at all, driving them further and further away from the business.
4. Not valuing what happens in the market
Finally, another strategy for increasing sales that no longer works has to do with the idea that it is not necessary to analyze what the competition and the market are offering to consumers. Believing that your company does not need this data is very harmful, as the company fails to predict consumption trends and new opportunities, making the sales process increasingly distant from the reality of customers.
You saw in today's article 4 strategies to increase sales that no longer work and that your company should remove as soon as possible. If you want tips on how to increase conversions in your company, also check out the post on our blog that shows how to increase sales with inbound marketing.