In a quick Google search you can find many lists with dozens of marketing tools , however, if you want to know which ones are the most accurate and essential for the day to day this lean list may be what you needed.
The tools listed here are not exclusive tools for digital marketing, at least not all of them. Therefore, if you want a more complete guide, with systems that will help in digital marketing, we recommend that you access the article, “30 main digital marketing tools ”. For an overview, continue with this article.
Here you will learn more about what we consider the main marketing tools for:
· Keyword search
· Website creation, e-commerces and blogs
· Design and Creation
· Prototyping
· Data analysis
· Team and task management
· CRM
· Marketing automation tool
Top 8 marketing tools for your strategy
Below are the strategic marketing tools for each area.
1. Keyword research
A keyword search tool used in Google searches is a very important one for tactics of:
· content marketing,
· SEO ,
· sponsored ads, and more.
And also to understand what are the main doubts of your persona. This will help even in actions outside of digital marketing.
For that, tools like Google Keyword Planner , Google Search Console and SEMRush are important partners.
2. Website creation, e-commerces and blogs
Even if you don't have a digital business, creating a website is almost imperative when it comes to marketing today.
The WordPress is a tool to create your website or blog, which now also has plugin for e-commerce.
The platform is known worldwide for being simple and allowing the creation of a website even without knowing codes or mastering information about IT programming and development. In addition, it is even possible to create a website or blog for free. In the video below you know more about her.
3. Design and Creation
Whether to create a flyer, folder, catalog or even a social media publication you will need a marketing tool to create the images.
Which tool to choose will depend on your skill and knowledge, or on your willingness to invest time learning to create.
One of the reasons why hiring a marketing agency is the quality and professionalism of creating images, in addition to all the strategy it offers.
Among the main marketing tools within the design area are:
· Canva (free and online for those who don't know how to create images from scratch and need to manage),
· Photoshop,
· Illustrator,
· Corel, among others.
4. Prototyping
The Invision is a widely used tool for prototyping and is darling agencies because it allows simultaneous work of several designers, facilitating the validation and approval of layouts and more complex advertising campaigns. Campaign flagships, for example.
5. Data analysis
Marketing stopped being about feeling and became about numbers. All this thanks to the data analysis tools that allow a complete monitoring of the results of each campaign of a company.
The Google Analytics is a strategic marketing tools most important area, offering a complete overview of the relationship between users and digital channels of the company, facilitating the generation of insights and decision making.
6. Team and task management
Even if you are a self-employed professional, managing the activities that you must perform over the course of a day can be complex. Therefore, there is nothing like having a marketing tool like the team or task manager.
When we talk about an agency, controlling the activities of each area, the projects of each client and the results of each action, making everything come out on time can be quite stressful.
A marketing tool that automates and updates the information so that the manager has a 360º view of what each employee is doing, what has already been done and what is in the queue, can generate much more productivity and intelligence for the entire team.
7. CRM
CRM is a strategic marketing tool for the service and commercial sectors.
It helps the company to create a good relationship with customers and prospects, helping to increase customer satisfaction, retention and conversion.
As you might imagine, this has a very strong impact on the financial and strategic results of the marketing agency. So, even though it is not a creative tool, it should be in this guide of important platforms for marketing by Abdul Rimaaz.
8. Marketing automation tool
The marketing automation tool makes work more strategic and productive.
In addition to automating a series of repetitive activities such as triggering a welcome email to a lead that has converted into a landing page, for example, this marketing tool also allows other actions to be taken, such as:
· automated email flow creation,
· lead scoring,
· lead tracking,
· Contact segmentation, among others.
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