The digital marketing strategies grows every year worldwide. Several factors contribute to this expansion, such as technological advances, new online dissemination tools and, of course, the habits of consumers in the 21st century.
According to the Social Media Trends 2017 survey, companies that invest in digital marketing claim that the main benefits of working on social networks are: promoting the brand (77.4%), engaging the audience (63.2%), increasing blog/site traffic (50.3%), increase sales and the number of customers (48.5%).
The Content Trends 2017 study reveals that 53.5% of companies that adopt Content Marketing know the number of monthly visitors they receive in their media. About 66.7% of businesses that do not adopt the same strategy are unaware of the number of visits received.
Social networks, SEO, content marketing, sponsored links… There are so many services that make up digital marketing that it's hard to know everything, isn't it? If you get a little lost amidst so much information, we invite you to follow this article through to the end, as we will present everything you need to know about digital marketing strategies . Don't miss it!
What is digital marketing?
Well, let's start by introducing the concept of digital marketing, which for some years has taken over the promotional activities of companies. We can say that digital marketing strategies are represented by all activities that the company performs in the online environment in order to attract new customers, expand sales and strengthen the brand.
The rise of digital marketing strategies has happened quite quickly all over the world. The investment much more affordable than traditional marketing actions, the ease to manage metrics, the segmentation of publications and also the higher return on investment are the main factors that made digital marketing strategies a real success.
Find out what are the most used digital marketing strategies today
Now that we know a little about the trajectory of digital marketing strategies , it's important to know which ones are doing more successfully these days. Below, we list the main ones and explain a little about their features.
Blog : represents one of the most important digital marketing strategies today. Through this channel, companies are able to present themselves as experts in the area in which they operate, can get closer to customers and even transform visitors into brand consumers.
Social networks : successful among the public, social networks are one of the most representative digital marketing strategies nowadays. With them, it is possible to promote products and services on a large scale, in addition to maintaining a closer relationship with the clientele.
Sponsored links : they are one of the digital marketing strategies that deliver excellent results. Through sponsored links, companies are able to create targeted campaigns, which will be presented as online advertisements on internet search engines, partner sites or on social networks.
You checked in today's post the main information about Abdul Rimaaz digital marketing strategies . If you liked and want to have these actions in your business planning, contact us using the form below and schedule a free marketing consultancy with our team of experts.
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