Increasing the number of leads is always a desire of any company and the more qualified they are the better, so today we will talk about how to generate leads on Google . The company has its restrictions there and in general is very strict in this process, however it is a very good tool for that.
The Google Ads is undoubtedly one of the most complete tools and more potential in generating leads today, however their privacy policies and rules can be an obstacle at the time conduct campaigns and generate leads.
With the digital ascension that we live generating more leads, especially the most qualified possible, it means a very valuable asset for a company and knowing how to work with them can generate an increase in the sales of your business.
But how can you use the world's leading digital platform to your advantage in this battle? That's what we'll talk about here.
How to generate leads on Google?
Well, if you already understood the value that Leads have in your business, let's see the ways to generate these assets through Google Ads. The platform provides 3 modalities for generating registrations: Youtube, Search Network and Display Network.
Youtube
Youtube has shown itself to be much more than a video platform, but also a social network and above all a great source of research on the internet.
Currently, it is only behind Google and its potential customers probably spend some time on that platform.
Depending on your industry, videos can be a very recurring source of research, after all, who has never looked for a video that explains something a little more complex to understand only with words, right?
The first are those shown at the beginning, middle or end of the video, the second is for your ad to appear at the top of a search page and the third is those that the user cannot “skip”.
Regardless of which of the 3 you use, with the exception of the Non-Shippable, where the user is obliged to see your ad , if a person saw your advertisement until the end it is a sign of interest in your product or service that he is giving to you.
For this YouTube user to become a lead, your ad must have a button, CTA, that will take you to a capture page where he will need to register. To achieve this it is important to:
· create interesting ads that hold the user’s attention to the end
· offer quality and relevant material in exchange for user registration (an ebook, spreadsheet, webinar, etc.),
· create a well-structured landing page to attract the customer to convert,
· Segment your audience correctly.
Search Network
Another way to understand how to generate leads on Google is through the Search Network.
The Search Network is nothing more than the ads that appear related to a search.
Does a test right now, open Google and do a search, it is likely that the first results will appear with the tag “ad”.
This means that the owner of that site paid Google so that their site would appear well ranked for when someone did a search with a keyword like the one you just used.
This tool is very interesting when you know the profile of your customers, their personas , in order to know what they actually searched for and attract their attention being at the top of the searches.
That person who did that keyword research is probably interested in what you have to offer, so it's important to know which keywords to choose to attract the customer who is really interested.
Through this modality it is possible to direct the person who clicks to a Landing Page and try to convert the visitor into a lead through this page.
Learn how to advertise on Google, with the video below.
Display Network
Finally, the last modality available for you to understand how to generate leads on Google is the Display Network . This tool allows you to advertise on sites that are signed up for Google Adsense.
These ads appear in the form of banners within the sites and, when done correctly, can generate qualified leads , but for that you need to choose well the sites you are going to advertise.
Do research on your segment so as not to waste money.
For example, if you sell sporting goods it may be a good idea to use banners from sports news sites. Your customers possibly consume this type of content.
Learning how to generate leads on Google contributes to the outcome of your strategy .
Of course, a strategy does not end with lead generation. Make the lead management is the next step to convert them into customers.
For this you must have marketing automation systems, which include tools to capture leads.
If you still don't know what or how to use automation to your advantage, come check out our page with EVERYTHING about marketing automation :
· which is,
· advantages of marketing automation,
· step by step on how to do marketing automation and more.
If you want to start your journey through Inbound Marketing strategies, we suggest that you get to know ABDUL RIMAAZ . We are a marketing automation software that offers complete Inbound Marketing solutions for you to generate leads and convert them into customers .
The Inbound Marketing automation software from Abdul Rimaaz help in your nutrition strategy leads, inbound marketing and sales of a complete system to make your business grow.
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